Marketing Communications Manager Job at Eurofins, Lancaster, PA

  • Eurofins
  • Lancaster, PA

Job Description

Eurofins seeks a Marketing Communications Manager to develop and execute integrated marketing campaigns for medical device services. This hands-on role reports to the Marketing Director and collaborates across sales, operations, and external partners to drive demand generation, brand visibility, and measurable business results.

Responsibilities

  • Develop and execute integrated marketing communications strategies and annual medical device services marketing plans aligned to business objectives
  • Lead campaign planning from strategy through execution, including value proposition, creative briefs, messaging, and performance measurement
  • Create and manage content across channels: web, email, paid media, sales enablement, thought leadership, presentations, and events
  • Manage marketing automation, email campaigns, lead nurturing, and lead scoring processes in partnership with sales teams
  • Own campaign performance tracking, KPI reporting, budget management, and optimization recommendations

Requirements

  • 8–10 years of progressive marketing communications or campaign management experience
  • Bachelor's degree in marketing, communications, journalism, public relations, or related field
  • Proven track record of demand generation campaigns and qualified lead growth
  • Experience with Adobe Creative Cloud, Canva, CRMs, and marketing automation platforms
  • Life sciences, medical device, biopharma, or regulated industry background preferred
  • Strong technical writing and ability to translate complex information for B2B audiences
  • Experience managing agencies, vendors, budgets, and cross-functional projects

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